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The chocolate notes really come through in the slow cooker—gave my bean chili a complexity I’ve never gotten from standard chili powder. It’s not just for chili either; the smokiness makes a fantastic dry rub for roasted vegetables. My only surprise was how potent it is, so start with less than you

Smoked a pork shoulder with this as the rub and the kitchen smelled incredible for hours. The smokiness is bold but the chocolate note keeps it from being harsh, and it crusts up beautifully on the meat.

This chili powder has such a deep, smoky flavor with hints of chocolate that I wasn't expecting—it’s amazing as a dry rub. I used it on chicken last night and the richness really came through without being overpowering. Definitely ordering more.